学生与St. 凯特的 gear working on laptop, representing the adult marketing 学位 from St. mgm集团
Marketing and Digital Strategy

College for Adults | 商学院

Are you looking to move into the dynamic world of marketing? Complete an online marketing and digital strategy 学位 through the College for Adults and become an in-demand professional who can influence consumer behavior in our digital world.

计划的细节

类满足: 在线

Time to completion: 24 months

专业学分:52分

Cost per credit (2023–2024): $500

Start: Fall, spring, or summer

招生 & 援助

探索课程

Resume-Building Experience While You Earn Your Degree

St. mgm集团 credentials carry weight in the working world — employers hire our graduates because they know we educate globally-minded individuals who are motivated to lead and succeed.

在圣. 凯特的 online Marketing and Digital Strategy program, you'll gain a solid grounding in core business knowledge while focusing on consumer behavior, market segmentation and analysis, digital and social media marketing strategy, branding and product development, 广告, 定价策略, 市场研究, 营销伦理.

You'll immerse in real-world projects with partner organizations, and our highly-networked 教师 will introduce you to a wide range of careers in marketing and connect you with internships and employment opportunities.

College for Adults students have a wealth of experience, 包括工作, community and volunteer activities. We value the learning you've acquired outside of the classroom, and offer ways to turn those experiences into credit you can use toward your bachelor’s 学位, 节省你的时间和金钱. Do you have previous experience related to the field of marketing? Eligible students will work with 教师 advisors to assemble a portfolio, documenting course learning outcomes that were met on the job or through other experiences. 如果得到批准, up to 12 credits may be applied toward the bachelor’s 学位, with a $50 assessment fee per credit.

While pursuing your bachelor's 学位, you may be eligible to take up to two courses in St. 凯特的 工商管理硕士 or Master of Arts in Organizational Leadership. Courses will count toward both your bachelor's 学位 and master's 学位.

St. Kate student working on laptop
市场营销职业

The Bureau of Labor Statistics projects nearly 10% employment growth for marketing managers between 2021 and 2031. 除了, according to the 在线 Marketing Institute, employers have the most need for qualified marketing 分析 specialists, mobile marketing professionals, 内容营销专家, 社交媒体营销人员. Most of the demand for marketing professionals is for internet and website marketing, 搜索引擎营销, and social media marketing and engagement.

St. 凯特的 online marketing and digital strategy program prepares you for a wide variety of careers in digital and social media marketing, 产品市场调研, 分析, 销售, 广告, 公共关系, 事件营销, 和更多的.

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